SPEAKER
AYOUB AL AHLI
INTERNATIONAL TRADE AGREEMENTS EXPERT
INDEPENDENT CONSULTANT
Ayoub Al Ahli brings a distinguished career spanning over two decades in both government and private sectors, Ayoub is recognized as a visionary leader in retail, logistics, and international trade. As the lead negotiator for Rules of Origin, Ayoub has been instrumental in the successful completion of the UAE's CEPA agreements with nations including India, Indonesia, Israel, Turkey, Colombia, Cambodia, Georgia, and Ukraine. His adept negotiation of industry-friendly Rules of Origin has significantly enhanced the benefits for UAE industries.
Ayoub is an integral member of the GCC Rules of Origin technical working group, representing the UAE in the negotiation and implementation of GCC FTAs. His focused efforts on the UAE Bullion industry have led to the inclusion of the UAE Good Delivery (UGD) standard in the UAE-India CEPA implementation, thereby elevating the international profile and interest in the UGD certificate. Actively involved in bullion and precious metals trade issues arising from CEPA implementation, Ayoub also participates in the Trading Goods subcommittee of the UAE-India CEPA, addressing key trade concerns and fostering robust economic ties.