ABOUT THE EVENT
Immersive technologies are already influencing how people work, learn, train and experience the city. From real-time virtual environments and digital twins to AI-driven experiences, these technologies are moving into everyday use across multiple sectors in Dubai.
Level Up Live Lounge: Immersive Futures, delivered in partnership with Level Up, brings together gaming, AI and immersive technology companies and creatives.
The session focuses on how immersive technologies are already being applied across Dubai, and what this means for those building products, platforms and experiences today.
Dubai provides a real-world environment to examine how immersive technologies are being developed, deployed and used at scale. Across gaming, real estate, urban planning, sport, entertainment and smart cities, immersive systems are moving beyond pilots into active use. This session offers a grounded view of where adoption is already happening, helping companies and creatives better understand demand, application and direction.
The session will run as an interactive, live podcast-style panel with strong audience participation, followed by dedicated networking with speakers and peers.
Key topics:
This session is designed for gaming studios, AI-led teams, immersive technology companies, developers, designers and creatives.
WHERE
Uptown Dubai Business Centre - Level 12, Uptown Tower
*Valet parking is available on the Ground or P5 level (Please show your registration confirmation email to the concierge or reception desk to have the parking fee waived)
WHEN
6:30PM - 9:30PM, 5 February 2026
Senior Director, Tech Ecosystems,
DMCC
Belal Jassoma is the Senior Director of Tech Ecosystems at DMCC, the world’s leading business district and authority on international commodities trade and enterprise.
Belal joined DMCC in 2011 and has been instrumental in scaling up DMCC’s ecosystems and commercial offering, including new products, services and member engagement programmes. In his current capacity as Director for Ecosystems, Belal is responsible for developing key strategic relationships, partnerships and product functions as well as overseeing ecosystem development across several of DMCC’s industry verticals such as crypto, gaming, AI, energy and financial services.
Belal holds a Bachelor of Science in Business Administration from the American University of Sharjah and brings over 18 years of experience in real estate, investment, and government administration.
Head of Immersive & Gaming,
Level Up
Duane Wilson-Clarke is the Head of Immersive & Gaming at Level Up, where he works with studios and technology companies building the next generation of games, XR platforms, and real-time immersive experiences. Based in Dubai, Duane operates globally across the Middle East, Europe, and North America, advising companies on talent strategy, team scaling, and the skills required to deliver ambitious immersive products.
Managing Director - Middle East,
Pixel Artworks
CEO – IMM3RSIVE & VirtualSports | MENA Regional Manager,
WowinX
Adrià Mir de Simon is an executive leader working at the intersection of immersive technology, gaming, and sport. Based in Dubai, he leads regional strategy and growth for WowinX across XR/VR, AI, Web3, and emerging technology ventures throughout the MENA region.
| 6:30pm - 7:00pm | Registration |
|
7:00pm - 7:10pm | Welcome Remarks |
|
7:10pm – 7:40pm | Panel Discussion: Immersive Futures Moderator: Panellists: |
|
7:40pm – 7:50pm | Q & A |
|
8:10pm - 9:30pm | Dinner and Networking |
For more information about this event