Expanding from Europe to MENA: Strategies for Business Success

ABOUT THE EVENT

Are you ready to expand your business from Europe to the MENA region?

Join us for an exclusive webinar, hosted in partnership with AstroLabs, designed for businesses ready to explore and capitalise on opportunities in the MENA market.

Dubai is a key gateway for global and regional expansion, offering unique advantages for business growth. This webinar will provide essential insights and strategies, including how Dubai serves as a strategic launchpad, the differences in expanding to Dubai compared to other regions, and best practices for entering the MENA market from Europe.

Key topics include:

• Dubai as a gateway to global and regional markets
• Navigating market differences for a smoother transition
• Localising content for an expat-oriented audience
• Dos and don’ts for expanding into the MENA region
  
  

Don’t miss this chance to gain expert insights and set your business up for success. Register below to secure your spot.

EVENT DETAILS

WHERE
Online. Upon registration, you will receive details on how to join the Zoom webinar.

WHEN
11:00AM – 12:00PM, 24 September 2024

SPEAKERS

SILAS GARDNER
CUSTOMER SUCCESS MANAGER
ASTROLABS

Silas is a seasoned Customer Success Manager with a background in operations and business growth, particularly in the tech and energy sectors. Over the past 18 months at AstroLabs, he has been helping startups grow and achieve their goals by leveraging the extensive AstroLabs network, facilitating valuable connections. Previously, Silas led operations for Chalhoub Group's Innovation Hub and played a key role in scaling a UK business from 30,000 to 2.1 million customers, contributing to a valuation of over £3 billion. Silas's expertise includes client servicing, relationship management, and strategic development. He holds a BA(Hons) in History & International Relations from De Montfort University, UK."

SIMON FAKHOURY
HEAD OF BUSINESS DEVELOPMENT
FRESHA

Simon Fakhoury is a seasoned business leader, specializing in business development, new market expansion, GTM strategies, and scaling sales teams. Leading the charge at Fresha, Simon's expertise in customer relationship management (CRM) and team leadership has been pivotal in driving the beauty industry's largest booking platform to new heights. His commitment to revenue and profit growth in the GCC, particularly in the UAE and Saudi Arabia, has been instrumental in expanding market share.

As a growth catalyst, Simon empowers businesses to leverage Fresha's comprehensive solutions, optimizing their operations from online bookings to payment processes. His strategic approach and focus on innovation ensure that businesses thrive in the ever-evolving digital landscape.